Sinupret recently unveiled a vibrant, modern, and approachable design language. To support this fresh identity, they needed a comprehensive Corporate Identity (CI) guide to ensure consistent application across all design touchpoints.

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The challenge was to create a robust yet flexible set of rules that maintained consistency in visual elements while allowing versatility for digital content creation.

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This was achieved by developing concise, clear guidelines for the use of Sinupret’s signature pill graphics. The simplicity of these rules ensured they were easy to understand and implement, enabling consistent execution by designers across platforms.

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In this project, I took over from another Art Director, expanding and refining the visual identity into a fully realized CI. My role involved defining the rules and guidelines for using design elements, ensuring the brand maintained a cohesive and recognizable presence across all media.