Nellis Architecture needed to build on their existing Corporate Identity (CI) to guide the design and development of their website and inform their digital marketing efforts for the year ahead.

The challenge was crafting a cohesive framework for typography, color, and layout that aligned with Nellis’s updated brand strategy while preserving the essence of their established identity.

The solution lay in simplifying and streamlining elements to ensure consistent harmony. By reducing complexity and introducing a structured layout system, we created a foundation that could seamlessly guide both design thinking and execution.

In this project, I acted as Lead Art Director and Designer, collaborating closely with the client to understand their needs and vision. I implemented changes to the CI, developed guidelines for developers, and created a framework for future creatives to work within.